An extensive media campaign is planned with the Bundaberg NewsMail, a subsidiary of APN News & Media, utilising the broad base of regional community newspapers throughout Queensland and northern New South Wales, in excess of $200,000.
In addition to the press local and regional television and radio will target central and southern Queensland areas in the weeks leading up to the event. The value of this coverage is in excess of $45,000.
A number of competitions and promotions are also held in conjunction with Agro-Trend. For example, in previous years a car prize was won in the weeks leading up to Agro-Trend. The prize winner was announced at Agro-Trend – a promotional tool designed to draw more patrons to the event.
Not to mention, this user friendly and colourful website updated with all there is to know about Agro-Trend allows prospective exhibitors and visitors the opportunity to discover the benefits of attending Agro-Trend.
APN - Australian Provincial Newspapers
- Australia's largest provincial newspaper group
- Including 13 regional newspaper sites from Mackay in the north, to Lismore in the south.
- Daily coverage
- Guardian - Free weekly
- Bundy Xtra - TV Guide
- Agro-Trend Preview
- Agro-Trend Products and Services Guide
Promote your business with the NewsMail
The Bundaberg Newspaper Company - via its daily newspaper the NewsMail - will once again act as the official print medium to cover Agro-Trend.
The Bundaberg NewsMail became Bundaberg’s sole daily newspaper in 1938.
The NewsMail has a broad geographical readership within the Wide Bay region.
In addition to Bundaberg, the NewsMail is also distributed daily to the coastal communities of Bargara, Moore Park Beach, Innes Park, Elliott Heads, Coral Cove, Burnett Heads and the Port of Bundaberg.
The NewsMail is distributed west to towns such as Eidsvold, Mundubbera, Monto and Gayndah, south to Childers, Woodgate and Maryborough and north to Agnes Water, Miriam Vale, Town of 1770, Gladstone and Rockhampton.
With an average Monday to Friday readership of 24 770 and circulation of 12 259 (Saturday average readership 35,156 and circulation 15,980), the NewsMail is an efficient, appropriate and powerful medium to spread information about Agro-Trend to a variety of communities throughout the region.
The NewsMail is the number one newspaper for reaching purchasers of a broad range of consumer items, including property, motor vehicles, groceries, financial investments and much more.*
The Bundaberg Newspaper Company will provide all the latest news regarding Agro-Trend to readers via its daily newspaper the NewsMail, weekly free newspaper The Guardian and website (www.news-mail.com.au).
News will be transmitted via:
- Regular editorial columns prior to Agro-Trend covering special attractions, events, and competitions.
- Promotional advertisements valued at over $40,000 (published in the NewsMail and Guardian for the benefit of local exhibitors, advertisers and readers, plus in other regional daily newspapers throughout Queensland.
The Bundaberg NewsMail also produces specific Agro-Trend material for the Bundaberg Field Day Society, utilising the resources and talents of its advertising, features, graphic design and editorial departments.
This material showcases the products, people and innovations that will be on display at Agro-Trend, as well as practical and relevant information for the community about the field days.
The emphasis is on encouraging greater attendance at Agro-Trend through the promotion of the people, products and entertainment that make the event such a “worthwhile” event.
In addition to being inserted in the Bundaberg NewsMail prior to the event, this material is also made available to every attendee as they pass through the gate into Agro-Trend.
Channel 7 - Wide Bay, Rockhampton, Sunshine Coast and Toowoomba
4BU - Classic Hits 1332am
Hitz FM 93.9